Bottlers Nepal, Kathmandu 44600

Biratnagar: The Coca-Cola Nepal has released a new electrifying drink called Charged. The company on Monday, February 13, 2023, launched a new electrifying drink at a special event at LOD, it is learnt.

The company said in a press release that this new drink will provide consumers with a great fizzy zing in a berry flavour.

The company further says that with the launch of Charged, a new flavor ‘Berry Bolt’ has been added to the beverage portfolio of Coca-Cola-Nepal.

According to the company, CHARGED has been introduced in the market as a commitment to provide a variety of soft drink options to suit the needs and lifestyle of the Nepali consumers.

Adarsh Awasthi, Country Director, Coca-Cola Nepal, said that this new drink has been introduced in the market with the belief that it will inspire the youth to take responsibility and take appropriate steps to fulfill their aspirations.

Awasthi added that the flavor of Berry Bolt will give a new flavor to the youth and encourage them to face challenges instead of worrying about the uncertainties in life.

Deepak Senthil Nath, the Managing Director, Bottlers Nepal, said the company has taken its strategy a step further by introducing new flavors to consumers with a local touch. He added that the launch of Charged is an attempt to expand the company’s product portfolio and address the preferences of the youth and their lifestyles.

According to the company, to make the Charged lounge campaign even more successful, the TVC has been shown on television, social media, OTT and other digital media and events have been organized in various colleges.

The company said that Charged is available in 250ml recyclable PET bottles in departmental stores and grocery stores across Nepal.

# based on a press release sent to telegraphnepal.com on February 14, 2023: Ed. Upadhyaya. N. P.